Advertising your business using traditional means is not cheap. Your best bet is to try to create buzz that will encourage natural word of mouth communication around your brand. But for word of mouth to occur naturally you still have to get your message out there in one way or another: exceptional service, giving out freebies. If you don’t have a high volume business not many people would have experienced your exceptional services to speak about it and freebies are not free for the business giving it away. Here are a few cheap signage tactics I experienced that made me think “I have to tell someone”.
TOP-MEN International Hairstylists
Framed photo of Albert Einstein (resting on easel) containing the tagline: “A bad haircut can make anyone look stupid.”
24 Seven Deodorant
24 Seven deodorant tester advert in gym.
Can of deodorant
They also promoted Nivea lotion using the same technique:
Advert encouraging people to register their mobile phone number for RICA (Regulation of Interception of Communications and Provision of Communication-Related Information Act)
Advert attached to bottom of shopping basket in Checkers store encouraging people to have their mobile numbers registered for the RICA Act that had come into effect at the time. People were encouraged to do it at the stores “Money Mart” counter.
ABS Plastic (either printed directly on ABS or printed on vinyl and stuck on ABS.)
Castle Lager Signboard
Castle Lager branded blackboard outside of liquor store that is used to display specials.
Digitally printed vinyl
Phillips AquaTouch Wet & Dry Razor
Razor advert stuck below shower in gym containing a realistic looking sticker with a piece of string attached.
Digitally printed vinyl
Piece of string
Laser Lipo SA
Printed PVC canvas wrapped around concrete pillars at shopping mall (See: Advertising on Pillars / Pillar Wraps by Pillar Talk) advertising non-surgical liposuction.
Digitally printed PVC canvas
Related: A barrier advert advertising chocolate:
Mitchum deodorant adverts inside of gym locker.
Double sided tape
Clear acrylic holder
Canal Walk Conserve Water
Canal Walk “environmental tip” sticker on mirror encouraging people to conserve water by making sure they close the tap properly.
Digitally printed vinyl stuck on mirror
Kaspersky branded walk through “anti-virus” scanner. Not sure what it did nor what materials was used. Probably not as cheap as the others to pull off.
Mavericks “Gentlemen’s Club”
Billboard for Mavericks strip club in Cape Town CBD. Billboard is advertising a “fragrance for men by Mavericks” called “Alibis”. The tagline: “I was working late”. Definitely not as cheap to pull off as the others as billboards are not cheap to make nor are the rental space to place it.
Honorable Mention: Oasis Purified Water