Choosing the right card stock for your business cards is essential to a quality card. Card stock can be divided into three categories and it’s nice to know the pros and cons about using them with your printing process.
Smooth card stock
Smooth card stock is an excellent choice if you are going to laminate the business card (it is especially attractive with a matte laminate), smooth card stock gives a smooth and uniform business card when laminated, unlike textured card stock which the pattern goes not always look good when laminated. If you printing yourself it is preferable to use a laser printer as some inkjet printers (and colors) will bleed making the card look poor quality.
Textured card stock
Also known as linen, textured card stock is the best choice for affordable business cards as well as single color cards. If you printing yourself using an inkjet printer the tighter the texture the better print you’ll get, some of the fluffier textures text to bleed especially with certain colors such as red. Make sure the card stock is thick enough for your needs as my supplier sells 240gsm as the standard thickness and I have had clients complain that this is too thin.
Coated card stock
Coated card stock is excellent for full color photo prints and specialty printing such as foil stamping,embossing, debossing and laser cut cards. Make sure you get samples beforehand to be sure it is suited for your purpose before placing a large order as they vary from supplier to supplier.